Cookie Policy

Last Updated: May 20, 2026

1. Introduction

Welcome to Firehouse Subs. We are committed to being transparent about how we collect and use data related to you. This Cookie Policy forms part of our overall Privacy Policy and applies to our website located at flrehousesups.com. It explains what cookies are, the types of cookies we use, why we use them, and how you can manage or disable them.

This policy is governed by applicable Canadian law, including the Personal Information Protection and Electronic Documents Act (PIPEDA), as well as applicable provincial privacy legislation. We also recognize the global standard set by the General Data Protection Regulation (GDPR) and apply best international practices to protect the privacy of all our users.

If you have any questions about this Cookie Policy, please contact us at the details provided at the end of this document.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website operators to make websites work more efficiently, to improve user experience, and to provide information to the owners of the website.

Cookies are sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow a website to recognize a user's device. They do not typically contain personally identifiable information, but personal information that we store about you may be linked to information stored in and obtained from cookies.

There are different types of cookies based on their origin and lifespan:

  • First-party cookies: These are set directly by the website you are visiting (flrehousesups.com) and can only be read by that website.
  • Third-party cookies: These are set by a domain different from the website you are visiting, typically by third-party service providers such as analytics or advertising companies.
  • Session cookies: These are temporary cookies that expire when you close your browser. They are used to keep track of your activities during a single browsing session.
  • Persistent cookies: These remain on your device for a set period of time (or until you delete them) even after you close your browser. They are used to remember your preferences or actions across multiple visits.

3. Similar Tracking Technologies

In addition to cookies, we may use other similar tracking technologies on our website, including:

  • Web beacons (pixel tags): These are tiny, invisible images embedded in web pages or emails that allow us to track whether a page has been viewed or an email has been opened.
  • Local storage: A feature of your web browser that allows websites to store data locally on your device, which can persist longer than regular cookies.
  • Scripts: These are pieces of program code that make our website work and that collect information about how you interact with our website.

For the purposes of this policy, all such technologies are collectively referred to as "cookies."

4. Types of Cookies We Use

We use the following categories of cookies on our website:

4.1 Strictly Necessary (Essential) Cookies

These cookies are essential for the website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. Without these cookies, services you have requested cannot be provided. You can set your browser to block or alert you about these cookies, but some parts of the website will not work as a result.

4.2 Analytics and Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.

4.3 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly. These cookies remember choices you make such as your preferred language, region, or other customization settings.

4.4 Advertising and Targeting Cookies

These cookies may be set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. These cookies track your visits across websites to deliver ads that are relevant and engaging to you.

5. Specific Cookies Used on Our Website

The table below provides detailed information about the specific cookies we use on flrehousesups.com, including their name, purpose, type, and duration.

Cookie Name Provider Purpose Type Duration
_session_id flrehousesups.com Maintains your session state while you browse the website, keeps you logged in and retains items in your preferences during a single visit. Essential Session
cookie_consent flrehousesups.com Stores your cookie consent preferences so we do not ask for your consent every time you visit the website. Essential 12 months
csrf_token flrehousesups.com Security cookie used to prevent Cross-Site Request Forgery (CSRF) attacks when submitting forms on the website. Essential Session
_ga Google Analytics Registers a unique ID that is used to generate statistical data about how visitors use the website. Used to distinguish individual users and track page views. Analytics 2 years
_gid Google Analytics Registers a unique ID that is used to generate statistical data about how visitors use the website. Used to identify a user session. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate — limits the collection of data on high traffic websites to manage data accurately. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Tracks conversions from Google Ads campaigns. Advertising 3 months
_fbp Facebook (Meta) Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Tracks users for targeted advertising purposes. Advertising 3 months
fr Facebook (Meta) Used by Facebook to deliver, measure, and improve the relevancy of ads on and off Facebook. Contains a unique browser and user ID. Advertising 3 months
lang flrehousesups.com Remembers your language preference setting so that you do not have to re-select your preferred language every time you visit the website. Functional Session
user_pref flrehousesups.com Stores user preferences such as region, display settings, or other personalization choices to enhance your browsing experience. Functional 6 months
NID Google Registers a unique ID to remember your preferences and other information such as preferred language, how many results to show per page, etc. Functional 6 months

Please note that the above list may be updated periodically as our website and third-party integrations evolve. We recommend reviewing this policy regularly.

6. Why We Use Cookies

We use cookies for several important reasons related to the operation and improvement of our website:

  • To ensure our website functions properly: Essential cookies allow core website functionality such as user authentication, form submission, and secure browsing.
  • To understand how our website is being used: Analytics cookies provide us with valuable insights about which pages visitors view, how long they stay, and where they navigate from, allowing us to improve our content and structure.
  • To remember your preferences: Functional cookies allow us to personalize your experience, remember your settings, and provide you with a more seamless visit.
  • To deliver relevant advertising: Advertising cookies allow us and our advertising partners to show you ads that are relevant to your interests, both on our website and on third-party websites.
  • To comply with legal obligations: Certain cookies help us comply with our legal obligations, including demonstrating that we have received your consent for specific types of data processing.

7. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies (other than strictly necessary cookies). You can exercise your cookie preferences in the following ways:

7.1 Cookie Consent Banner

When you first visit flrehousesups.com, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time by revisiting your cookie settings on our website.

7.2 Browser Settings

Most web browsers allow you to manage cookies through their settings. You can typically find these settings in the "Options," "Preferences," or "Settings" menu of your browser. The following links will take you to the cookie management instructions for the most popular browsers:

Please note that if you use multiple browsers, you will need to manage your cookie settings in each browser separately.

7.3 Opt-Out Tools for Third-Party Services

You can also opt out of specific third-party cookies using the tools provided by those companies:

  • Google Analytics: You can prevent Google Analytics from collecting data about your visits by installing the Google Analytics Opt-out Browser Add-on available at: https://tools.google.com/dlpage/gaoptout
  • Google Ads / Personalized Advertising: You can opt out of Google's use of cookies for advertising by visiting Google's Ads Settings: https://adssettings.google.com
  • Facebook (Meta) Ads: You can manage your Facebook advertising preferences through the Facebook Ad Preferences tool: https://www.facebook.com/ads/preferences
  • Digital Advertising Alliance of Canada (DAAC): Canadian residents can opt out of interest-based advertising from participating companies through the DAAC's YourAdChoices tool: https://youradchoices.ca
  • Network Advertising Initiative (NAI): You can opt out of targeted advertising from NAI member companies: https://optout.networkadvertising.org

8. Impact of Disabling Cookies

The impact of disabling different types of cookies is as follows:

  • Disabling Essential Cookies: If you disable strictly necessary cookies, core features of the website — such as submitting forms, navigating between pages securely, or maintaining your session — may no longer function. We strongly recommend keeping these cookies enabled.
  • Disabling Analytics Cookies: Disabling analytics cookies means we will not be able to track your visit or use that data to improve our website. This will have no direct impact on your browsing experience, but may result in a less optimized website over time.
  • Disabling Functional Cookies: If you disable functional cookies, certain personalized features will not be available. You may need to re-enter preferences each time you visit, and some content may not display as intended.
  • Disabling Advertising Cookies: Disabling advertising cookies will not prevent you from seeing advertisements; instead, the ads you see will be less relevant to your interests. You may still see the same frequency of advertisements, but they will be less targeted.

9. Cookies and Canadian Privacy Law

Our use of cookies is governed by applicable Canadian privacy legislation. The Personal Information Protection and Electronic Documents Act (PIPEDA) requires that we obtain meaningful consent from individuals before collecting, using, or disclosing their personal information, which includes data collected through cookies.

In provinces with their own privacy legislation (such as Quebec's Loi 25 — Act Respecting the Protection of Personal Information in the Private Sector, Alberta's Personal Information Protection Act (PIPA), and British Columbia's Personal Information Protection Act (PIPA)), we comply with applicable local requirements in addition to PIPEDA.

In particular, Quebec's Law 25 (Bill 64) imposes specific requirements for businesses operating in Quebec regarding the use of cookies and tracking technologies, including the requirement to obtain prior and explicit consent before deploying non-essential cookies. We are committed to meeting these obligations.

Additionally, we apply the global best practices established by the General Data Protection Regulation (GDPR) as a benchmark for all our cookie-related data practices, regardless of where our users are located.

10. Data Transfers

Some of the third-party cookies used on our website may result in the transfer of your data outside of Canada. For example, Google Analytics and Google Ads transfer data to servers located in the United States and other jurisdictions. Where such transfers occur, we ensure that appropriate safeguards are in place to protect your information, in accordance with PIPEDA and applicable Canadian privacy law.

For more information about how these third parties handle your data, please refer to their respective privacy policies:

11. Children's Privacy

Our website is not directed at children under the age of 13, and we do not knowingly use cookies to collect personal information from children. If you believe that we have inadvertently collected information from a child, please contact us immediately using the contact details below.

12. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make changes, we will update the "Last Updated" date at the top of this policy. We encourage you to review this policy periodically to stay informed about how we use cookies.

If we make material changes to this policy, we will notify you by posting a prominent notice on our website or by other appropriate means.

13. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us:

Firehouse Subs — Privacy & Cookie Inquiries

We are committed to responding to all privacy and cookie-related inquiries within a reasonable timeframe, in accordance with our obligations under Canadian privacy law. If you are not satisfied with our response, you may have the right to lodge a complaint with the Office of the Privacy Commissioner of Canada (OPC) at www.priv.gc.ca.